AI Insights · Timothy · July 2021
Top 5 Social Apps on Android in Latin America Q2 2021
In Q2 2021, TikTok, TikTok Lite, Instagram, Facebook Lite, and Facebook dominated the social app scene on Android in Latin America, showcasing significant user engagement and download trends.
In Q2 2021, the top five social apps on the Android platform in Latin America demonstrated impressive performance. Data from Sensor Tower reveals significant trends in weekly downloads, revenue, and active users for TikTok, TikTok Lite - Save Data, Instagram, Facebook Lite, and Facebook.
TikTok experienced a robust increase in weekly revenue, peaking at approximately $95K in the week of June 7. Weekly downloads showed a decline from 2.2M to 1.7M by the end of the quarter, while active users remained relatively stable, hovering around 103M.
TikTok Lite - Save Data saw a peak in weekly downloads at 3.4M in early May, followed by a decrease to around 920K by the end of June. Active users surged significantly, reaching nearly 48M in mid-May before tapering off to 38.6M by the end of the quarter.
Instagram showed a steady climb in weekly revenue, culminating at about $11.4K in the last week of June. Weekly downloads fluctuated slightly, maintaining an average of around 1.1M, while active users remained consistent at approximately 164M throughout the quarter.
Facebook Lite maintained a steady download rate, with weekly downloads ranging from 769K to 851K. Active users saw minor fluctuations, ending the quarter at roughly 49.3M.
Lastly, Facebook experienced a consistent weekly revenue, averaging around $73K. Weekly downloads remained relatively stable, with minor variations, ending at approximately 667K. Active users hovered around 209M throughout the quarter.
Overall, these top social apps demonstrated strong engagement and sustained user interest in Latin America during Q2 2021. For more detailed insights, visit Sensor Tower.